plant
based
fast
sushi

plant
based
fast
sushi

come hungry
leave happy

We’re on a mission to make plant-based cuisine accessible to everyone, everywhere. All of the fast food pleasure, none of the fast food guilt.

what we roll

we’re howie roll

Passionate champions of plant-based cuisine,
we believe food can be a force of optimism.
So we’re bringing a new mindset to the fast-food scene.
Not as preachers, but as provers.
We’re keeping the fast, but adding pure and fair.
Super sexy, super green, super affordable everyday eats.
Good for people, good for planet.
We are the voice of a new generation.
That’s just Howie Roll.

we’re Howie Roll

Passionate champions of plant-based cuisine, we believe food can be a force of optimism.
So we’re bringing a new mindset to the fast-food scene.
Not as preachers, but as provers.
We’re keeping the fast, but adding pure and fair.
Super sexy, super green, super affordable everyday eats.
Good for people, good for planet.
We are the voice of a new generation. That’s just Howie Roll.

food revolution is here

Pioneering a new mentality of boldly delicious plant-based cuisine

plants are
holy

Experience the full power of plants, because nature knows best

we are all animals

Taking full responsibility for people and planet

stay
fresh

Actively exploring new recipes, technologies and flavor experiences

do it with
love

Whatever we do, we do it with a whole lot of love

Food revolution is here

Pioneering a new mentality of boldly delicious plant-based cuisine

plants are holy

Experience the full power of plants, because nature knows best

we are all animals

Taking full responsibility for people and planet

stay fresh

Actively exploring new recipes, technologies and flavor experiences

do it with love

Whatever we do, we do it with a whole lot of love

our first healthy fast food restaurant is now open in utrecht!

come visit us at vredenburg 150.

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join us

We are looking for passionate people that will help us on our journey and serve our delicious foods everyday.

get in touch

holy crop